Email Marketing Services
Reach Your Target Audience Directly With the Right Content
What Is Email Marketing?
Build a Loyal Community Around Your Brand
Email marketing permits you to focus on specific groups of consumers or maybe specific people. Providing individual customers special deals on merchandise or services is a method to try. It could send an associate email to customers on their five hundredths off an associate entree.
Email marketing is arguably the most effective way to engage with your email contacts and drive sales. Use this guide to learn how to create an effective email marketing campaign by providing detailed insight into various types of emails, including weekly newsletters, holiday promotions, personalized client communications, and more. Discover how to craft engaging email copy that converts subscribers into buyers and helps build customer loyalty. Marketing automation software enables companies to create, send, and track the performance of personalized emails through digital marketing channels. Marketing automation software presents the customer with a series of individualized messages. From display ads to emails and landing pages, your business can reach customers at every stage of the purchase cycle – even when they are actively searching for solutions that address their pain points.
Why Email Marketing Is Important
Provide More Value to Your Customers and Deliver Big Results
- Online email marketing is one of the most impactful, cost-effective and sustainable ways to drive revenue for your business.
- According to research, 61 percent of email subscribers would like to receive promotional marketing emails every week and 83 percent of customers spend more on a brand from which they’ve received web email marketing communications.
- Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.
- Email marketing is still considered one of the most powerful tools for business growth, as it has the ability to reach targeted audiences and deliver messages in real time. More importantly, no matter how many times people ignore ads in social media platforms or online websites, they will not ignore the emails that come right into their inboxes.
Building full awareness is an essential activity for any business beginning out or trying to grow. Brand awareness is that intangible quality that drives customers to decide on your products over competitors.
A marketer’s dream is to own a unique, personalized worth proposition for every potential client. Whereas promoting isn’t quite there, email promoting will do a reasonably lovely job of approximating this dream.
Email’s a good channel for client acquisition. We’ve already mentioned, however, that email could be a great tool to inspire action in customers. This is still true for getting customers too.
Here are more reasons investing in an email marketing campaign service is essential:
Email marketing has evolved over the years. From being solely about broadcasting news about product launches and new releases to turning into a marketing platform for pushing offers and promotions, email marketing tools have changed the way we communicate with our audiences.
Build Customer Loyalty
Marketing to customers already familiar with your brand is less expensive than if your client base is unfamiliar with your business. You can use targeted email campaigns to reach out to many clients and keep them engaged.
Expand Your Business Reach
We provide email marketing services for small to large businesses looking for more reach and engagement. Our expertise means that our emails are designed with your target audience in mind, no matter what device they use or what their preferred language is.
Connect With Different Audiences
As far as B2C and B2-B marketing goes, one of the most significant benefits of email is its hyper-personalized nature. Instead of putting your effort into one campaign, you'll be able to reach bent different audience segments with a personal touch.
Save Time and Effort
The relative simplicity of email marketing for small businesses, franchises, and multi-location companies compared to traditional selling is much more labor-intensive. Each campaign must be tailored to every recipient, and the postage, labelling, and envelopes must be considered.
Test Email Campaigns
With online marketing software, you can heavily test and examine almost every aspect of your email campaign. View the best times to send emails, tailor your subject lines, and try different content—allowing you to better engage with the people who matter most.
Track Your Analytics
To ensure your targeted email communications success, it’s essential to keep a close eye on the performance data of your deployed campaigns. The most often reported engagement metrics are open rates, click and click-through rates (CTRs), bounces and conversions.
Email Marketing Services for Small Business
Establish Your Reputation and Improve Your Response Rates
Email marketing for small businesses is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook in attracting new customers. Eighty percent of industry professionals say that the best email campaigns drive customer acquisition and retention.
What are the benefits of using data-driven email marketing services for small business?
Reach customers in real-time
Build credibility
Track your campaign results
Gain better brand recognition
Launch targeted messaging
Communicate in-depth information
Optimize your time and budget
Connect with more customers
Increase website traffic
Develop your unique brand
Email marketing is often perceived as complex, but it doesn’t have to be. From auto-responders to welcome series and follow-up emails, our email marketing engine does all the hard work for you! Our automated drip email marketing software allows you to create custom emails sent to your customers on a schedule or when specific criteria are met.
Why Choose SkyHigh Digital for Email Marketing Campaign
Stay Top of Mind With Prospects and Clients
There are many benefits of email marketing. For one, it’s an affordable and effective way to regularly stay in touch with your customers and prospects. In addition, an email format is easy to read and respond to—it’s familiar to everyone and allows you to share news or information quickly. Furthermore, email marketing is highly trackable, so you can measure its effectiveness along the way (and surely improve over time).
- Full-Service Email Marketing Campaign
- Tailored List Segmentation
- Integrated Digital Marketing Services
- Multivariate and A/B Campaign Testing
- Detailed Email Marketing Reports
- Experienced Email Marketing Specialists